FEEL OF SUMMER

Even if I'm not usually a big fan of H&M or Zara, this summer campaign is so colourful and fresh it screams freedom and holidays, 2 things I'm truly lusting for at this moment.
The weather is still quite bad, cold and rainy, I can only dream on getting undressed and taking a bath in the sea.
I'm not a flash-coloured person either, but I like wearing colours in summer to go to the beach. Love the yellow dress worn by Erin on the third pic.

And there's still someone asking why British style is so hot...

First of all, think that they got catwalk-inspired looks (think Topshop, to name just one) on a budget and that means a lot.

They are not afraid to mix and match pieces that just don't seem to be made to go together.

They focus on their individuality, not paying too much attention at looking fashionable but more at being themselves.

Look at this picture of Alexa Chung: she's adorable! Love the colors she wears (nude/blush has always being my fave), the Luella bag and the H&M striped cardigan say she surely got sense of humour and doesn't take herself too seriously. I like that she plays with who she is.